If you’re like most dentists, you went into dentistry to focus on people’s teeth, not marketing your business. And yet, these two things go hand-in-hand. My team at ADM and I have been at this for a long time, but when you’re just starting out, we know all the information can be overwhelming. If you’re struggling with knowing what to do, here are four simple marketing strategies that are proven to get people in your office to get you on the right track:
1. Repetition brings in new patients.
In marketing, it takes four to five times of seeing your ads to make the sale. Consistency and repetition get your name noticed. You need to position your office as the one to call by being the one that’s calling through repetitive marketing.
2. Position your practice as trustworthy.
Don’t make people any more nervous than you have to. Put photos on your website. Ask current patients to give reviews. Have a short bio that includes more information than just your education. You want to show people that your practice is comfortable, compassionate and community-oriented, and putting yourself out there goes a long way in building rapport.
3. Targeted ads boost responses
Use multiple platforms to reach people in your community. Send out direct mailers to prospective clients, but (as I talk about in more detail in our last month’s post) use social media and other outlets to position your dental office as the one to call. It builds a platform for your office as professional and accessible, allowing patients to see you in places they already frequent online and providing a handy reminder to make that next appointment.
4. Give a valuable offer to bring in new patients
Dental insurance is still a luxury for many people. Offer a small discount or a free consultation. It can be scary for patients to walk into an office without any idea of what they’ll be charged. You have to alleviate the fears of dentistry, which includes the price point.
Let us at AIM Dental Marketing give your practice a boost. At ADM, we work hard to get patients into your office, reaching out to your community and closing the distance between them and you.
~ Danny Bobrow and the ADM team