No that’s not a typo in the title.

A while ago, I accompanied a friend to his local bank branch.

As soon as I walked through the front door, I was met by what I would describe as ‘olfactory dissonance.’ The reason was an unexpected, but most pleasant and unmistakable, aroma of freshly baked chocolate chip cookies. “Hello. Care for a cookie?” was what the bank employee asked me.

My mood immediately changed from one of indifference to pleasant anticipation. The almost Pavlovian response reminded me just how powerful the sense of smell is; how it can magically transport us to an better (or worse) time and place.

Your dental practice has a similar opportunity. Your patients may currently associate a ‘medicinal’ smell with your office, but it need not (and, I would submit, should not) be that way.

You never know how changing a simple thing like the smell of your practice can improve your patients’ experience. So ask yourself, your Team, and your patients: what is exceptional about our practice? Then, create ways to ‘accentuate the positive.’ After all, no one spends more time in the office than you and your Team, so why not make it as pleasant as possible for them too?

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