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Dental SEO Search Engine Optimization
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When it comes to investing in an effective marketing strategy for your practice, search engine optimization should be a top consideration. Quality SEO performed for your dental website will result in top search engine ranking when prospective patients who work and live near your dental practice search on Google for a dentist. Because the vast majority of people will choose from among the first few options on Page One of Google*, it is imperative that your website be there.
SEO allows your practice to maintain a position above the rest and ensure it isn’t buried among your Competition.
Success at the SEO Game means taking full advantage of three different distinct SEO tactics: off-page, on-page, and local.
Off-Page Dental SEO
Marketing a website takes time and energy. Developing off-page SEO requires things such as maintaining a dental blog, keeping up to date on social media, distributing optimized press releases, and posting articles related to dentistry.
This is a technical and time-consuming process, which is why it’s important to partner with a dental search engine optimization firm with the depth and breadth of experience to consistently create and post quality content on your behalf. Another benefit is the confidence and peace of mind which comes from knowing your dental SEO firm is delivering on its Promise. Perhaps most important, it frees you and your Team to focus on what you do best; practice dentistry, instead of diverting precious time and resources away from your practice.
Your website is the Hub of Your Dental Marketing Wheel. Properly structured, it serves as the locus of attention and attraction. To put it colloquially, all roads ought to lead to your website. But this does not simply happen on its own. Your online reputation must be managed and structured to ensure that review sites, directories, social media platforms, and other places on the web citing your practice are both coordinated and managed properly and consistently.
Other vital components of an effective off-page SEO strategy include: back linking from other websites having a high domain authority (this means getting websites that are respected by Google to reference your website),and submitting your web pages for inclusion in directories, and other search engines.
Off-page search engine optimization involves extending past your own website and finding a place within the rest of the internet where you’re maintaining a strong presence on your own. This is a very important factor when it comes to how the search engines determine website ranking for any given keywords.
On-Page Dental SEO
This component of an effective dental SEO strategy is itself composed of several factors, all of which have in common that they are concerned with management of your website’s structure. It includes ensuring plenty of well written and dental-relevant content. It also means regularly adding fresh, relevant, and unique content to your website. It’s important to concurrently include keywords that are considered by search engines to be relevant for those searching for a dentist in your service area, while still being presented in a way that is appealing, and reads in a grammatically correct way. Here’s is where Art meets Science in the world of SEO – your website must simultaneously ‘play’ to search engines, whose job it is to rank highest those websites it deems to be the most relevant, and to actual human beings, who base their decision upon how appealing a website is to them. The keywords need to be present in an ‘optimal’ ratio relative to the other text comprising your website. That’s one reason it is called search engine optimization.
Local Dental Search Engine Optimization
Any business, which relies for the lion’s share of its business from local merchants and residents, will benefit from a local SEO strategy. A properly configured and executed local strategy entails setting up a business account on Google+, uploading your practice’s location and contact information to Google maps, and engaging local directories by both posting contact information, and relevant reviews to them.
In today’s increasingly competitive internet environment, having an attractive website, while necessary, is insufficient to ensure practice growth. Your site must rank near the top of page one on Google to capitalize on this growth potential.
Why not consider working with the firm that’s been helping dentists take AIM with their dental internet marketing since 1999?