Excerpt from Noah Levine’s Article with comments by Daniel Bobrow:
Searches for a dentist that include the term ‘review’ are being conducted nearly as frequently as just the name and location of the dentist, so these review sites are clearly a force to be reckoned with,” said Daniel A. Bobrow, MBA, president of American Dental Marketing.
Watching yourself online
“These alerts, while not perfect, are a convenient way to keep up to date on what is being posted…”
Bobrow recommends that his clients set up Google Alerts, a free service that sends them an e-mail whenever keywords such as the practice’s or the doctor’s name appears in news articles or recently posted online reviews. “These alerts, while not perfect, are a convenient way to keep up to date on what is being posted, which is especially important if a patient posts a negative review,” he said.
Most review sites will not remove negative reviews, but they will allow the business to post a response. Bobrow recommends reaching out to the patient who posted the negative comments to address the concerns, and then posting the results of those efforts to accommodate the patient.