If you have any experience advertising with Google, you know they offer you suggestions when you’re placing bids for ads. Facebook does the same thing, but with one striking difference. Google’s suggestions are often very close to what you can expect to pay. Facebook, on the other hand, has a tendency to be less reliable.
So start low with your bids and gradually increase them. As with any form of advertising, Return on Investment is what matters. Protect your bottom line by doing your own bidding research.
Stay Tuned For Tip #4