Tip #4: The Four Rs of Reports: Run, Read, Respond, and Repeat!
Facebook’s reporting module allows you to do some pretty cool things when tracking the effectiveness of your ads. For each ad you’re running, you not only see how many clicks you’ve gotten, but also from “who” those clicks originated. Obviously, they cannot divulge exactly who clicked on your ad, but they can give you some extremely valuable information about the demographics of your
For instance, let’s say you’re running an ad for women in your area aged 25-45. Your ad will have a headline, graphic, some text, and an offfer. A review of your Ad’s report after a few months reveals that 95% of your clicks are coming from women aged 32-45. That’s probably a good indicator of a need to refine your demographics. If women aged 25-31 are not clicking on the ad, and this is a group you wish to reach, it’s time to consider a new ad (or more likely, a variation on your existing ad). Maybe women in that age range are more responsive to a different Offer e.g. veneers, or whitening, or perhaps the message needs to be refined to better ‘speak’ to that group.
By taking the time to review your reports, you can help ensure you are showing the right ad components to the correct target audience. And this is what makes for an efficient and effective ad campaign.
Stay Tuned For Tip #5
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