Video Testimonials Proves Key To
Ranking on Search Engine, and Enrolling New Patients
Most dental practitioners understand the value of video for encouraging patients to become interested in their practice. The logic is simple and compelling: if a picture is worth a thousand words, then video is worth a thousand pictures!
This is absolutely true – video is a way to engage current and prospective patients with a compelling message, especially when that message is being delivered by a fellow member of their community. Review sites such as Yelp and Angie’s list have long since proven the value of third party testimonials in encouraging people to make a buying decision: that includes buying into your Dental Practice Offering.
What’s equally true is that, when properly optimized, search engines like Google and Yahoo are giving ever greater weight to these videos. Proper optimization means naming, titling, tagging, and describing the videos in ways, which allow the search engines to understand that you are a geographically relevant dental practice for a given user of their search platform.
To learn how easy it is to do this download the 9-step checklist: How to secure dental patient video testimonials
by Danny Bobrow