We’re finding a good ‘hook’ to use in attracting new patients is to remind them how long it’s been since they’ve seen a dentist (not their dentist as we want to keep who they next see an open question).

We’re also finding success by breaking down the cost of a semi-annual checkup and cleaning ‘to the ridiculous’ as in mailing a piece showing a monthly budget that includes such “necessities” as: bowling with the guys, pedicures, cable t.v., pizza night, etc., then adding at the bottom of the budget your cost for a semiannual cleaning and check up divided by six months e.g. $204/6 = $34.

The Free White Smile Club offer is not pulling as was hoped, by the way.


Call 800-760-2419