The next step in the process of implementing a successful direct mail strategy is to select mailer design and content. This is probably the most important step because what you send will determine more than anything else, the response to your mailer. A number of factors need to be considered, including:

  • Use of color
  • Use of images
  • Use of photographs
  • Degree of personalization
  • Mailer type (envelope, post card, brochure, other)
  • Offer(s)
  • Demographics
  • and, of course
  • Budget

Sample Design Forms we use to assist our Clients develop a winning design may be accessed at:

Call 800-760-2419