Once you’ve chosen your Mailer Design(s), the next step is to have your mailers printed.
Be sure that whoever performs your design and print functions is familiar with postal regulations. More than one dentist has experienced the nightmare scenario of having thousands of mailers produced, only to learn that some aspect of their mailer violates one or more postal regulations, rendering the entire stock of mailings worthless!
As a general rule, you should require that all vendors share references of clients (ideally, dentists) for whom they’ve performed a similar service.
The Final Step, and the subject of our next Posting, is effective monitoring, tracking and evaluation of your campaign.