Armed with a knowledge of your objectives and budget, you can now perform your benefit/cost calculations.

This is perhaps the most often overlooked step, which is unfortunate, because this exercise can show you what you may reasonably expect by way of return on investment from any strategy under consideration.

Briefly, the exercise involves determining the value to your practice of a typical patient. One conservative measure of the value of a patient is the Average Annual Patient Contribution to Overhead (AAPCO). There are other, qually valid, measures.

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