It’s been said that people hate to be sold, but love to buy.

Allow me to help navigate this shallow sea of semantics for a moment.

We are all salesmen (even women*). The only question is whether we are good or bad at it.

I consider selling to be the art of allowing someone to make an informed choice as soon as they can be shown the benefit(s) from that choice.

Let’s analyze that statement’s elements to gain a deeper understanding of the definition.

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*The term salesman is generally accepted as a gender neutral term to distinguish the skill from that of salesperson, which is generally taken to mean one who accepts orders from people who have already decided to buy.

by Danny Bobrow

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