REV YOUR MARKETING FOR 2011 AND BEYOND!
Tip #10: How to Post, When to Post, What to Post
Now that you’ve successfully set up your Facebook page and built a network of friends, what’s next? Next, it’s time to plan your posting schedule.
Facebook makes it easy for your fans to choose to ignore you. It only takes two clicks for your fan to never see your updates again. However, if you are prudent with your posts, this should not be a problem.
Before submitting a post, ask yourself if it’s something you would want to see. If you have a new member of your dental team joining the office, Facebook is a great place to make that Announcement. If you ordered pizza for lunch and it showed up 20 minutes late, you may want to reconsider that post. Your dual objectives are to ensure your friends read your posts and derive something of value from them. Posting every once in a while when you see a great article about dental health is a good idea. You can also use your posts to promote your practice (perhaps a Facebook ‘Friend Only’ Whitening Certificate for just before the holidays).
Simply put, when you do post to your friends, make it count.