All practices should take a New Offering Inventory every three to six months.

Create a three column table, either in Excel, on paper, or white board.

In the first column, list any new technology, service, training, or physical addition to your facility. The first time you do this, list ALL such resources, as it’s likely there are great Offerings that continue to be a well kept secret.

Next, in the second column, spell out the BENEFIT(s) your patients will derive as a result of the resource. Structuring sentences such as “We offer ABC, which means, 123.” or “We have XYZ, so our patients are able to 456.” helps translate attributes into “what’s in it” for the patient.

In the third column, agree on HOW you plan to get the word out, and WHO is responsible for doing so WHEN (within what time frame).

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