The Telephone Sandwich
To maximize the likelihood of a favorable response, we suggest employing the Telephone Sandwich, which entails a telephone call to your prospective host and event promoter during which you confirm to whom, and the preferred manner by which your Proposal is to be sent, then confirming receipt of your communication with another telephone call.

Here’s a sample email I recently sent to a prospective host of my Event:

Hello Ms. Meyer,

It was a pleasure speaking with you earlier today concerning my presentation for
your Library.

As requested, I am sharing with you the following:

Program Title and Description
The Third Era of Medicine – how to achieve and maintain optimal health for yourself and those you love – the presentation concerns the obesity epidemic and obesi-genic society in which we currently live, the consequences of not taking action to eradicate this epidemic, and the simple, but highly effective, things each of us can do to create health in our lives.

Dates I am available to present
My schedule opens up later in August, then in October and November –  Monday and Friday evenings are preferred, but I am also sometimes available during the day, as well as on some weekends.

References
Please click here

My requested honorarium
This is negotiable but, owing to the proximity of your Library to my home and office, I should think $250 will be acceptable.

Samples/Excerpts of the Presentation
Please see attached

I look forward to answering any further question you may have, and to delivering a presentation that is consistent with your commitment to empowering your Members and Community with valuable and complimentary information and guidance.

In Health,

Oral Systemic Health
Daniel A. ‘Danny’ Bobrow, MBA  DBobrow@OralSystemicHealth.com
Founding Executive Committee Chair, The American Academy for Oral Systemic Health
312-455-9488

In general, be prepared to provide your prospective host with:

1. A description of your program

2. A list of references, preferably from similar organizations. If this is your first foray,
see if you can cite references for lectures or any similar presentation delivered
previously. If you cannot, just omit.
3. Available dates/preferred months or days of the week.  Provide a choice of dates
without being completely open-ended, as this may suggest you are ‘overly
eager’, and people like to know they are dealing with a busy professional with
limited time and several tasks, people, and groups competing
for it. Remember: people want what’s in demand.

4. Your Speakers fee – Be reasonable – you might even suggest that, given the fact this
is your first presentation to this Group, and you are interested in an ongoing
association, you are open to waiving your usual honorarium.

5. Presentation Samples – this can be your Powerpoint presentation (or excerpts of
it), a video montage of previous presentations (what we call a ‘sizzle piece’), or
screenshots of slides you plan to present

6. Your Contact Person, and best telephone number, email, and time to speak

Some groups you approach may have a policy of not promoting ‘commercial interests.’  In that case, be sure to communicate that your aim is to ‘educate and empower attendees to make an informed choice’ concerning your topic.

 

Of course, if you choose to rent your own space, or stage an event in your own office, this is not a concern.  “Renting our own space and holding events within our practice gave us carte blanche, in terms of our speaking topic.” relates Dr. Greenman.

The next Installment is concerned with reaching out to Employer Groups 

by Danny Bobrow

http://aimdentalmarketing.com/whats-working-in-the-oral-systemic-practice-today-5-of-7

 
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